Bold “Beginnings”

Virgil Abloh’s premiere men’s collection for Louis Vuitton teases what’s to come for the 165-year-old fashion house.

By Elise Hofer Shaw

March 22, 2019 10:00 AM

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Virgil Abloh has been on everyone’s lips ever since he burst onto the scene as Kanye’s creative director in 2010. And his Off-White label has shot him further into stratospheric fame for his ability to mix luxe details with a distinctively downtown vibe. So it comes as no surprise that Louis Vuitton tapped the Chicagoan to be its new men’s artistic director in March 2018, tasking the designer with breathing new life into the French fashion house’s multi-category menswear offerings. Entitled We Are The World, Abloh’s premiere collection for Vuitton—the men’s spring/summer 2019 collection—debuted at Paris Fashion Week this past summer. Abloh sent the models, including artists and friends like Kid Cudi and Playboi Carti, down the runway at the Palais Royal in a prismatic rainbow of looks ranging from tailored to casual ready-to-wear. The buzz surrounding the collection’s release is big, and Louis Vuitton’s Michigan Avenue location is among the first of the brand’s stores to showcase the line. And since the highly anticipated pieces—think poppy-printed windbreakers, chic-yet-street high-top sneakers and hoodies, and monogrammed bags boasting plastic chains in an attention-grabbing orange—will be available only in select North American stores, our advice is to get ’em while they’re “hot.”  

Louis Vuitton Michigan Avenue, 919 N. Michigan Ave., 312.944.2010. louisvuitton.com

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Prism keepall, $3,850
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Ribbed utility gilet, $3,350
Signature 35MM monogram canvas belt, $990
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LV trainer sneaker boot, $1,600