Sister-In-Law Act

The co-founders of Veronica Beard give SL their take on how sophistication comes in one style: your own.

By Ceta Walters

July 22, 2019 10:00 AM

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Many notable design duos may give the impression that they’re like a family, but few can say they actually are. Veronica Miele Beard and Veronica Swanson Beard are just that. Sisters-in-law married to brothers, the two came together through a love of fashion and founded Veronica Beard with the goal of designing for women like them. Launched in 2010, the label includes a variety of styles that appeal to all kinds of women. From their classic Dickeys—an article of clothing you zip into the front of a jacket to change its look—to collaborations with Kassatex, VB allows mothers, entrepreneurs and anyone in between to feel confident and fashionable without sacrificing comfort. Here the Veronicas share their favorites things, what inspires them and the places that keep them coming back for more.

What is the first thing you do when you wake up in the morning? 

VERONICA MIELE BEARD: Press snooze.

VERONICA SWANSON BEARD: Check Instagram. 

Name one thing that you can’t live without? 

VMB: Joe’s coffee.

VSB: My phone.

What is the most elegant gift to give or to receive?

VMB: Love.

VSB: An engraved charm.

Who or what inspires you? 

VMB: The win.

VSB: Women who are making it happen.

Most sophisticated person ever? 

VMB: My mom.

Who is your dream client? 

VMB: All the ladies making a difference.

What is your favorite cocktail? 

VMB: A really good red.

VSB: Tequila soda and with lemons.

Coffee or tea? 

VMB: Both.

VSB: Currently high on matcha lattes.

Most sophisticated city? 

VMB: Paris.

VSB: London.

What’s your favorite country to visit? 

VMB: Italy.

VSB: France.

Where is your favorite place to go when you come to Chicago? 

VMB: Michigan Avenue.

No one should ever wear…

VMB: Uncomfortable shoes.

Everyone should own… 

VMB: A Dickey jacket.

Most universally flattering color?

VMB: Pink.

Describe your line in three words?

VMB: Cool classic chic.

What is your favorite piece in your closet? 

VSB: Vintage Christian Dior suede fringe western jacket.

Proudest career moment? 

VSB: Every day we get to do this.

What are you reading right now? 

VSB: Blessing in Disguise by Danielle Steel.

Guilty pleasure? 

VSB: Vintage shopping.

Current must-have from your collection? 

VSB: Pink floral smocked dress.

Place you go for utter peace?

VSB: Yoga mat.

Name your top three vacation must-haves? 

VSB: My husband, my kids and sunscreen.

Most sophisticated structure or building? 

VSB: Eiffel Tower.

How do you define ‘sophistication’? 

VSB: Knowing who you are and what you want. 

veronicabeard.com

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Cato jacket, $750, and Simona dress, $595.
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Left: Anthea dress, $795. Right: Rhodora jacket, $695, Elsy belt, $250, and Hibiscus pant, $695.
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Left: Louisa dickey jacket, $695, Cato jacket, $750, Lucinda top, $450, Colt pant, $395, and Simona dress, $595. Right: Nila dress, $750, and Roan sandal, $350.